Social Media again makes it’s mark in the world of advertising, with social sites being America’s number one online activity, no wonder social site marketing works so well. Another great article from eMarketer Social activity ads outperform banners and rich media As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost …
Marketers look to boost digital ad spend
Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …
Advertisers Demand More Audience Targeting Capabilities
Publishers must step up data offerings – If this sounds like a demand you have please check out the behavioral marketing solutions I offer–>Here. Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars. According to March 2011 research …
Is Mobile Video Viewing Taking Off?
The future is mobile. Google realized this a long time ago and directory publishers, review companies, social applications took the leap some time ago. With wireless broadband moving the way it is, could your business be an early adopter? In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by …
Online marketing could change as Twitter unveils plans for Facebook-style pages
Is Twitter seriously gunning for the same Facebook user? Businesses looking at marketing their products online could use social networking site Twitter as the website is considering creating Facebook-style pages. In a move that could boost advertising revenues, the social website is looking into ways of creating branded pages that give tailored messages, reports Marketing Magazine. There have been limited …
How Not To Get Sued For Using Facebook And Twitter At Work
With social media becoming the topic of many business based on “Time Wasting” or losses in production, this is a must read from Business Insider. It’s almost impossible for a business to not be involved in social media. In 2010, Facebook surpassed Google in terms of web metrics with over 700 million users as of last month. Twitter and LinkedIn …
Facebook Changes News Feed Settings, Some Users Only Shown Close Friends by Default
In Febuary of this year, facebook.com made some changes to their website settings and you might not have noticed it yet but you might check this article. Facebook changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users …
Ecommerce Sales on Track for Healthy Growth – eMarketer
The shift began years ago, and all data points to trends continuing…online sales continue to outperform total retail. In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009. In 2011, online sales will reach $188 billion, although growth will moderate to 13.7%, resuming a prerecession trend of slower …
What Brand Marketers Expect from Social Media Followers
Once again the debate about the impact of social media ROI is topic on marketers minds. Creative advertising has always had the same issues, but the topic of conversation dissipated based on brand recognition long ago. The study below looks to be on the same track. Brands place value on insights and loyalty, not spending How much is a brand …
Google +1
Just when you think your SEO is getting traction, Google changes the rules again. I believe that this change is going to have a positive impact on many business but worry about the potential for unethical hacks. Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well …