Mobile devices feed customer data to advertising companies to fuel the hunger business’s have for targeting users that have a behavioral inclination to buy a product or service. This is a great article about the double edge sword that is “behavioral targeting.” With a federal privacy investigation underway, a security researcher calls “Orwellian” the amount of information the mobile app …
Student ‘addiction’ to technology ‘similar to drug cravings’, study finds
Mobile advertising hasn’t got all the buzz of social media, but this article is something you might find very interesting. I see it as a indicator of the direction that business are going to need at start engaging & embracing. Withdrawal symptoms experienced by young people deprived of gadgets and technology is compared to those felt by drug addicts or …
Google CEO Larry Page links bonuses to social media success
Google seeing the value of Social Media might just be what it takes to get SMBs on board. Google is known for being a trend-setting company that’s usually ahead of tech trends. The company has hit almost all the bases right with mobile (Android), search, shopping, mail, and so on, but the one thing it just can’t seem to wrap …
Are Online Yellow Pages Performing well?
Part of my job consulting with small and medium sized business about online advertising programs, looking at the big picture of the online marketing program is always something we talk about. I have always been a very big advocate of being listed as many places an you can (yelp.com, Dexknows.com, superpages.com, yellowpages.com, google places, yahoo local, etc). Google Trends combined …
Ad dollars devoted to online marketing trail behind consumer usage
Yet another study that shows the usage is out pacing spend. While many advertisers have quickly integrated digital marketing into their broader promotional campaigns, the amount of money that marketing companies spend on internet advertising still trails the time consumers spend on the web, a new eMarketer report indicates. According to eMarketer, consumers spend roughly 25.2 percent of their media …
Thinking of using Dex One to run your online marketing?
If you are tossing around Dex as a possible provider of your online marketing, you might want to look at the stats. Dexone.com has a global rank of #320,979 which puts itself among the top 500,000 most popular websites worldwide. dexone.com rank has decreased -6% over the last 3 months. dexone.com was launched at August 26, 2009 and is 1 …
Social Media Influences Website Traffic Indirectly
Although a new study suggests social media has very little direct impact on most website traffic, social networking sites do influence consumers’ interest in visiting companies’ URLs. In fact, fewer than 1% of website visits came from a link to a social media page, according to research released Thursday by ForeSee Results. However, 18% of website visitors said social media …
Sharing Content to Show Thought Leadership
I think that I am a prime example of this article, I am all about marketing and sharing content that I think is related to the industry. If you like this idea, please explore my entire site. I’m always willing to take calls about marketing even if you have no interest in doing anything now. But content creation can be …
Survey says social media marketing boosts exposure, traffic and search
Ninety percent of marketers say that social media is important to their businesses, according to the 2011 Social Media Marketing Industry Report presented by Social Media Examiner. The survey asked more than 3,000 marketers about how social media has enhanced their internet marketing efforts, and the results speak to the overall rise of the channel. The leading benefit of social …
Cyberattacks double in 2010, target social media and mobiles
Are you a Facebook addict? Or a mobile phone junkie? Or both? Look out: you may be one of the main targets of cybercriminals. With their growing popularity, social networking and mobile communications were among the top targets of online threats in 2010, Internet security firm Symantec said. In its recently released Internet Security Threat Report for 2010, Symantec noted …