If you have used Denver Newspaper Agency, Dexknows, or Yellowpages.com then you have used Marchex. This acquisition should allow the ability for all resellers to advertise in places that they couldn’t touch before. If you don’t know about Marchex or the services they provide, I would highly recommend doing some research before you employ a company that uses this platform …
Online advertising breaks the billion dollar barrier
It’s always amazing how traditional (yellow pages or newspaper) media will tell you that usage is still strong and people are still using their products. Business are wise to usage and their advertising spend reflects the undeniable reality. Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined …
Display, Mobile Top Priorities for Marketers
Where are your priorities? Do they mirror the studies. Display and mobile seem to be getting more attention than the normal PPC goals. More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey …
Bootup: Facebook ‘likes’ worth more than Tweets, study finds
Social media is can’t be ignored anymore. Facebook likes seem to be a harder animal to tackle then gaining Twitter followers, but this article has some very good information as it relates to overall value of that harder to get “like.” Peter Macdiarmid/Getty Images A new study points to Facebook as the most profitable social network for companies to drive …
Mobile Web Users in Western Europe to Double by 2015
If you still are not looking at mobile advertising, here is another great reason to bring it up in the companies next marketing meeting. And they’re willing to interact with brands on their phones Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of …
Posting Strategies that Encourage Engagement on Facebook
This is a great article from eMarketer on getting the most traction out of your social media. Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media. …
Google Algorithm Change Targets Content Farms
What does this spell for Dexknows.com, Superpages.com or Yellowpages.com? The numbers on overall search have been receding to levels close to or below 2004. Does this algorithm change spell doom for online yellow pages sites? If you have done searches over the last month for a local plumber or landscaper you’ll find that most of the online yellow pages sites …
Why Users Are More Engaged With Social Media on Fridays
Another great article from Mashable, who I consider to be one of the most informed sources when it comes to social media. Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status …
Social Media Shifts As Reliable Sources Changed Consumer Behavior
The Annual Report 2011 released by GlobalWebIndex shows a shift in the use of social media which now shapes consumer trends. The use of social media is not just limited to getting connected with people but it has also become a vital medium to introduce products and share your interests among friends and contacts. Improving site contents and utilizing social …
Larry Page, back as Google CEO, shakes up top ranks
Google co-founder Larry Page promotes seven executives to run the company’s most important divisions. They will report directly to him in an effort to cut bureaucracy and speed decision making. Returning Google CEO Larry Page, right, shown with co-founder Sergey Brin in 2004, aims to restore the sense of urgency and innovation that drove the company’s earlier successes, analysts …