Another short article that speaks directly to the movement of marketing funds from traditional media to digital media.
B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports.
Most marketers plan to hedge their bets with digital video advertising, the source notes. As many as 69 percent of marketers and 55 percent of agencies plan to invest their budgets into digital video advertising, with most expecting for online video to account for 17 percent of their total online marketing expenditures.