Another great article from eMarketer. My personal belief is online marketing is going to continue evolve, coupled with technology advancements like Tivo, Satellite radio, we will see traditional media will be harder hit than eMarketer predicts. Spending will dip again this year after an uptick in 2010 After plunging by 18.5% in 2009, ad spending on traditional media is on …
Marketers look to boost digital ad spend
Another short article that speaks directly to the movement of marketing funds from traditional media to digital media. B2B online marketing is set to become even more important in the future, with advertisers allocating bigger portions of their budgets to the channel, the Interactive Advertising Bureau reports. Most marketers plan to hedge their bets with digital video advertising, the source …