Another article that should be near & dear to every social marketers heart…ROI from Social Media. Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building …
Increase sales with a deep digital footprint
Business Monday published a great article about the ways to leverage the digital media available to business in an effort to generate maximum return on investment and backs it with some great tips. The Internet is one of the most effective tools you can have in your marketing arsenal. But successful online marketing is contingent on one thing – the …
2012 presidential candidates ‘friend’ social media
Politics & Big business use it, still doubting it for your small business? Republican Tim Pawlenty disclosed his 2012 presidential aspirations on Facebook. Rival Mitt Romney did it with a tweet. President Barack Obama kicked off his re-election bid with a digital video emailed to the 13 million online backers who helped power his historic campaign in 2008. Welcome to …
Facebook looks to cash in on user data
Just as you were thinking, Facebook won’t sell my personal information. Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast. Julee Morrison has been obsessed with Bon Jovi since she was a teenager. So …
Pushing Your Business With Google Adwords
This is a good article about knowing the benefits of PPC advertising with Adwords. If you have chosen to do your own campaign, this might be something helpful. If you have tried to run your own campaign with minimal results…Call ME. I can show you like business that I run, and we can use it as a yard stick for …
How to Measure Your Facebook Engagement
Are you wondering if your Facebook content is connecting with people? Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill. In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much …
Don’t Worry About Google’s Rising Costs And Tighter Margins
This article is more about investment in stock, however I think it should be included on this site because of the general public’s limited view point about Google being the only search engine. Google’s earnings came as a huge blow to the internet giant, as rising costs and falling margins led to an important selloff in the stock driving its …
How Could Your Hosting Company Hurt Your Google Rankings?
In the world of web design, I am not an expert. I found this article very enlightening in many different ways. I did a little snooping around the internet before I re-published this for my followers. From what I gather it seems to be very accurate and something that i need to consider. I have a call into Denver Media …
Online Advertising With Blogs
HubSpot this this one out of the park. I think that is a topic that most businesses miss these days. Every one is looking for a direct response that they can measure in some sort of ROI. This talk about the value of being a source of information, and not focusing on the direct sale. This is how social media …
How Social Media Affects Paid Search
This a a good article from Search Engine Land about how social is affecting search and speaks to how Google is pushing the social aspects in SERPs. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online. Consider the research: When asked what sources “influence your decision …