Strategies to build content interaction on social networks

Strategies to build content interaction on social networks Yesterday PostRank released the results of research they performed on the frequency with which press releases that originate on commercial newswire web sites are shared in social networks.  PostRank found press releases on PR Newswire’s web site were shared much more frequently than content posted to our competitors’ sites. The study counted …

PPC Advertising Beyond Paid Search

This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of.  Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …

Are Consumers Interested in Finding Deals on Social Sites?

Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But …

A Browser for Social Media Obsessives

This is one that I’m going to need to watch for market share of browser penetration.  Yoono is a plug-in that has been available on Mozilla’s Firefox for years now.  This is not a new technology in any way shape or form, I wonder if it will catch on? Source of stats Feel the need to be constantly connected to …

Tablets Quickly Become Major Home Entertainment Device

I like this article from eMarketer because of the comparison it makes to actives that we consider past times that haven’t involved computers in the past. Most owners are using their PCs less Research on tablet usage has found, since the iPad first made its way into the hands of millions in 2010, that they are primarily used for entertainment, …

Facebook has emerged from a privacy scandal to become online advertising’s next great hope.

The human in Social Media is often overlooked. You Are the Ad Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page …

Travel Industry’s Online Sales Rebound

The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year after a drop in 2009. eMarketer estimates that US online sales of leisure and unmanaged business travel will increase another 8.5% this year to $107.4 billion, up from $99 billion in 2010. …

Surprising Growth for Standard Banner Ads

Another Great eMarketer article as it relates to display advertising. Plain old banner advertising eyed with renewed interest The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year. Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all …

Yellow Pages Publishers To Focus On “Local Search”

It seems that the Yellow Pages Association is following in the footsteps of its members, Dex One (formally Dex Media, Qwest Dex Uswest Dex), and SuperMedia (formally Idearc, Verizon).  According to a recent SearchEngineLand.com publication,  the  Yellow Pages Association has changed its name to the “Local Search Association.”  The name change reflects the transformation of yellow pages usage from publishers …