Another Great eMarketer article as it relates to display advertising.
Plain old banner advertising eyed with renewed interest
The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year.
Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all US internet advertising dollars. Display advertising, which includes banner ads, rich media, video and sponsorships, increased its share, accounting for 38% of US online ad spending in 2010, up from 35.2% in 2009.
Within display, rich media, which includes Flash-animated banners and often features sound, saw a slight year-over-year decline, most likely to the benefit of online video.