Business Monday published a great article about the ways to leverage the digital media available to business in an effort to generate maximum return on investment and backs it with some great tips.
The Internet is one of the most effective tools you can have in your marketing arsenal. But successful online marketing is contingent on one thing – the ability to be found online. One of the best ways to do that is to expand your company’s digital footprint on the Web.
Expanding your digital footprint can be beneficial on a number of fronts. It can increase sales by leaving an online trail that leads back to your site, driving traffic and building brand awareness about your company. While there are an almost infinite number of places online to expand your digital footprint, you’ve got to be strategic about the way you do it to get results.
To find out more about exactly how small businesses can expand their digital footprints, BizBytes turned to John David, president of Miami-based David Public Relations. Here are six strategies he recommends.
Participate directly in online forums
“It’s important that you as the owner of your small business participates directly in online conversations that occur about your brand,” David said. “Don’t have an intern or your assistant do it. Your customers want to hear from you directly. It helps them connect with your company and the work you do.”
Use Lesser Known Social Platforms
“While it may be all about Facebook, Twitter and LinkedIn, there are other social platforms that can help you expand your digital footprint,” David noted. “Create a presence on other popular platforms like Biznik, Cofoundr and Fast Pitch.”