Mobile Privacy, Security Now a Major Concern

Hot-button issues of the desktop web shifting to mobile Privacy, security and the possibility of being tracked across the web by advertisers are all big issues for users of the desktop internet. And now, with mobile phones more sophisticated than ever, the same issues are causing concern for the large percentage of consumers who carry around a wealth of personal …

How Engaged Is Traffic from Social Sites?

Web users who follow links from social sites are less interested in their content I like this article because it talks about the value of search as well as content sites, it speaks directly to the business that should be using social media.  Entertainment (bars, restaurants, lifestyle, etc) business need to embrace the power of social media, business that are …

SMBs Need Real Plans For Social Media

This article speaks to having a good strategic process around marketing efforts as they relate to social media.  If you look at it logically, any time you spend money on any form of advertising you generally have a purpose, process & payoff.  Being social media can be done for free today, it’s often willy-nilly. If small and midsize businesses want …

Is SEO DOA as a core marketing strategy?

(Reuters) – Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an outdated strategy. “If search engine isn’t what gets you up to the top of the list, what is?” said Springer, who …

ReachLocal and Google Form Global Strategic Partnership

ReachLocal, Chris’s employer continues to demonstrate it’s dominance in the search marketplace. Google and ReachLocal Sign First-of-its-Kind Global AdWords” Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World WOODLAND HILLS, Calif.–(BUSINESS WIRE)– ReachLocal , Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a …

Google’s Panda update has changed SEO again

Searchengine land posted a great article for all you SEO peeps. I hear this question, in various forms, quite often these days: “What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?” (Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.) It All Started With Caffeine “Caffeine lets us index web pages on …

Will Flipboard Revolutionize Online Advertising?

What’s the iPad’s best application? According to Apple, it’s Palo Alto-based startup Flipboard. With a slimple flip of the finger, iPad owners can now sit back, relax and surf the web like a print magazine all for free. According to founders Mike McCue, 43, and Evan Doll, 29, Flipboard has in effect “magazinified” Twitter and Facebook. With Flipboard’s new so-called …

Online search records spark privacy concerns

Yahoo says it will now keep data for 18 months, matching Google. Yahoo plans to extend the amount of time it retains records on what its users search for online, less than two and a half years after breaking from the other big Internet search engines and promising to delete such data promptly. The new policy brings the company in …