Hot-button issues of the desktop web shifting to mobile
Privacy, security and the possibility of being tracked across the web by advertisers are all big issues for users of the desktop internet. And now, with mobile phones more sophisticated than ever, the same issues are causing concern for the large percentage of consumers who carry around a wealth of personal data all the time.
Online privacy service provider TRUSTe and Harris Interactive surveyed US smartphone owners in February 2011 about their concerns when using mobile devices. Their top concern about mobile applications was privacy, followed by security.
Smartphone owners are wary of sharing information via apps, and many do their best to protect themselves with strong passwords and by reading privacy policies. But just 36% of respondents said they felt in control of their personal information when they used their mobile devices.