In 2008, North American advertisers spent $13.5 billion on SEM (search engine marketing). The largest SEM vendors are Google AdWords, Yahoo, and MSN/Bing. SEM was growing much faster than traditional advertising and even other channels of online marketing. SEM allows you the ability to qualify your potential customers based on many different criteria, you can use keywords that define a …
How can Social Media Optimization help my business?
Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia. Simple enough? So what does that actually mean for my business? The implementation or use of …
SEO vs. SEM
Many people confuse or don’t know the difference between the two. I’m going to try to help you understand the pros and cons to both allowing you to make a decision for yourself. SEO (Search Engine Optimization) is located in the main space of the search engine results page and has always been a fundamental goal on initial website construction. …
4 SEO Presentations w/ Tips, Graphics + Data You Can Use
Here are some slide decks that you might consider looking at if you are a huge fan of link farming or MOZ rank All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they’ll be helpful learning tools and will …
Case Study: How BlackBerry Used Online Video to Engage Young Men
Not only are smart phone becoming the “standard” but manufactures are targeting a demographic. Leveraging mobile to drive video views Video content is a popular fixture on the National Hockey League’s NHL.com and drives a significant proportion of the site’s ad dollars, according to Perry Cooper, SVP-Digital Media for the League. The NHL devised a unique sponsorship opportunity for BlackBerry …
Media Content Drives Tablet Purchase Intent
Love that flash on your website? You might not think it’s so flashy after you read this. Remember iPad and iPhone don’t have flash support as of right now, don’t take yourself out of contention for those customers. Half of those familiar with tablets and ereaders plan to purchase one in the next year Tablets and their not-too-distant relatives, ereaders, …
Top Mobile Shopping Activities of US Smartphone Users
I personally have ordered books, registration for my car, and placed food orders off my smart phone, but this data might just shock you! Making a purchase is not one of them There are 73.3 million US smartphone users in 2011, eMarketer estimates, and many are turning to their phones to help them shop. A study conducted in January by …
SMBs Turn to Social Before Search
Emarketer.com come through again with yet another reason business shouldn’t turn a blind eye to social media. A muct read if you are still on the fence about starting a social media campaign According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way …
Facebook Sponsored Stories: A New Era in Online Advertising
Facebook is changing the “Social” advertising landscape again. 3 Years ago, they didn’t know how they would make money off the site, now it seems like revenue streams are endless. This article was published on searchenginewatch.com, worth a read! Last summer I decided to change things around with my weekly fishing expeditions. Instead of always going for walleye, I would …
Search and Social Together Aid Online Shoppers
Still wondering about the “Social” aspects of marketing? Online buyers rely on a healthy mix of search and social media throughout the purchasing process Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process has uncovered the complexities of the journey and the growing …