Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia.
Simple enough? So what does that actually mean for my business?
The implementation or use of social media is often very low on the priority list or even dismissed. Branding, customer relations, customer satisfaction, business development, current offers and/or promotions, and online business reputation are just some of the aspects of a strong “Social Media” presence.
I think that most SMB’s would all agree that aforementioned parts of a business are incredibly important to the over health of the business, as well as its survivability. Now that we have acknowledged that, how does a SMB harness the power of Social Media to make sure its utilizing it to the fullest extent?
- Do I start a blog?
- Do I get a facebook page?
- Do I need a Twitter account?
- Do I need an RSS feed?
Ok, let’s say we get all this stuff. Where do I get the time to manage it all? The solution is actually very simple. ReachCast!
ReachCast is a powerful combination of proprietary technology and expert service that manages your entire Web Presence – so you can focus on running your business. Armed with experience in SEO, social media marketing, and reputation management, your dedicated Web Presence Professional consults work with you to create and execute the perfect Web Presence strategy.
We set up your social profiles, online directories, and a custom Cast page that serves as your content and conversation hub.
- We create and cast unique content about your business (e.g., tips, offers, updates, photos, videos, etc.) across the Web.
- We listen for mentions, comments, and reviews of your business and engage consumers wherever they may be talking about you online.
- We utilize built-in tracking and reporting to analyze your online footprint and develop new content and engagement tactics.
For more information and a free, no obligation consultation call me direct at 720.427.3707