Not only are smart phone becoming the “standard” but manufactures are targeting a demographic.
Leveraging mobile to drive video views
Video content is a popular fixture on the National Hockey League’s NHL.com and drives a significant proportion of the site’s ad dollars, according to Perry Cooper, SVP-Digital Media for the League. The NHL devised a unique sponsorship opportunity for BlackBerry around video content during the 2010 playoff season, the BlackBerry All-Access Pregame Show.