Not often do we find articles about video marketing but this one from eMarketer speaks to a lot of the questions that I field on a regular basis. Audience and ROI both biggest draw and downside of online video advertising Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase …
Mobile vs Online Advertising – Leveraging the Differences for Maximum Mobile Profitability
A great article on mobile advertising. Some times good mobile articles are hard to come by, this one is great. The vast new profit streams of the mobile world can become an important opportunity for direct-response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of result-based online …
New Mobile App Aims to Make Social Media Your Friend
A potential Gem this afternoon for those who have not jumped on board the social media train just yet. A Bournemouth University expert in social media has launched an exciting new mobile application for anyone who might be hesitant, inexperienced or need to brush up their social media skills when it comes to Twitter, Social Bookmarking and other forms of …
Mobile Web Users in Western Europe to Double by 2015
If you still are not looking at mobile advertising, here is another great reason to bring it up in the companies next marketing meeting. And they’re willing to interact with brands on their phones Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of …
Pandora Transmits ‘Mass Quantities’ Of Personal Data
Mobile devices feed customer data to advertising companies to fuel the hunger business’s have for targeting users that have a behavioral inclination to buy a product or service. This is a great article about the double edge sword that is “behavioral targeting.” With a federal privacy investigation underway, a security researcher calls “Orwellian” the amount of information the mobile app …
Student ‘addiction’ to technology ‘similar to drug cravings’, study finds
Mobile advertising hasn’t got all the buzz of social media, but this article is something you might find very interesting. I see it as a indicator of the direction that business are going to need at start engaging & embracing. Withdrawal symptoms experienced by young people deprived of gadgets and technology is compared to those felt by drug addicts or …
Case Study: How BlackBerry Used Online Video to Engage Young Men
Not only are smart phone becoming the “standard” but manufactures are targeting a demographic. Leveraging mobile to drive video views Video content is a popular fixture on the National Hockey League’s NHL.com and drives a significant proportion of the site’s ad dollars, according to Perry Cooper, SVP-Digital Media for the League. The NHL devised a unique sponsorship opportunity for BlackBerry …
Top Mobile Shopping Activities of US Smartphone Users
I personally have ordered books, registration for my car, and placed food orders off my smart phone, but this data might just shock you! Making a purchase is not one of them There are 73.3 million US smartphone users in 2011, eMarketer estimates, and many are turning to their phones to help them shop. A study conducted in January by …
Is Apple Preparing to Boot Google Maps from Its ‘Default’ Position on the iPhone?
Apple to redesign the OS for iPhone just to accommodate Google Maps… Maps & navigation is one of the most-used mobile application categories. Depending on the usage report or survey maps typically come in second or third after games and weather. We also know that Google Maps on the iPhone has been very successful. While it’s much less “robust” than …