Chicago, – Affinity Express Inc., the leading offshore, onshore and onsite provider of high-volume print and interactive advertising and marketing production solutions, with hundreds of multi-media publishing, marketing services, retailer and other clients, released the results of its survey of small- to medium-sized business (SMB) customers to measure their use of online advertising and marketing tactics. Around 70 SMBs responded …
Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion
Best. first. quarter. evar. Some good news in today from the online advertising industry: The Interactive Advertising Bureau (IAB) has announced that online advertising revenues hit $7.3 billion in the U.S. in the first quarter. While this does not represent the best quarterly performance in history (Q4 2010 takes the cake at $7.45 billion), it does mark the best first …
The TRUTH About Facebook.
This is a a great collection (article?) of Facebook data. Some of it seems very common knowledge, and some of it is an eye-opener. If you are using social media, keeping track of internet properties, or just want some great trivia information this article is for you. Bank Of America Merrill Lynch (BofA) released a big report on the way …
Nielsen ratings boost for online ads
There is never a bad time to start looking at display advertising online to replace some or all of your creative marketing efforts, but earlier is certainly better than later. This is an article from Nielsen ratings talking directly about the topic that TV, Radio, and Newspaper don’t want you to hear about ONLINE advertising display revenues could jump by …
Google Steals Yahoo!’s Display Revenue Crown
As their display prophets foresaw, it came to be that Google ruled all online advertising. While it’s not surprising to hear Google dominated search revenue (a 59.6% share in 1Q11, a tad bit above 59.1% in 4Q10), the latest stats from market researcher IDC also show that Google passed Yahoo! in display revenue during the first quarter of 2011. It’s …
Digital media to claim 15% of worldwide ad spend for 2011
Another study that shows advertising dollars being directed digitally. When it comes to online entertainment, online video in particular has become recognised as a powerful format for both communicating online and providing an enhanced online experience, with advertising becoming the key source of revenue for online entertainment providers. Around 15% of overall worldwide advertising spending will be directed towards digital …
Traditional Media Ad Spending Plateaus
Another great article from eMarketer. My personal belief is online marketing is going to continue evolve, coupled with technology advancements like Tivo, Satellite radio, we will see traditional media will be harder hit than eMarketer predicts. Spending will dip again this year after an uptick in 2010 After plunging by 18.5% in 2009, ad spending on traditional media is on …
Surprising Growth for Standard Banner Ads
Another Great eMarketer article as it relates to display advertising. Plain old banner advertising eyed with renewed interest The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year. Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all …
Uniting Search and Display for Stronger Results
Finely eMarketer approaches a topic near and dear to my heart. I have been talking with my customers for years now about the importance of backing your search campaign with a display campaign. Overcoming the challenges can bring efficiency and performance Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, …