The emergence of social media has greatly changed social behavior. Instead of pulling the manager of a restaurant aside after a bad meal, people now write one-star reviews on Yelp; instead of asking a friend a question in person, people now outsource their queries to Quora; and instead of providing feedback on a product or experience, people are turning to …
Who is Handling Your Social Media Marketing?
If you have been reading through the industry information on this some for more than a month, you know how Chris gets on his soap box and tries to hammer home that you can’t do social media without a game plan and “willy-nilly” just won’t do. Another great article from business 2 community about the very same topic. Social media …
Essential Social Media & Tech Resources
Generally we just post 20% of an article and a link to the original data that is relevant to the user of this site, but this information is so important, I figure I have about 25%, so I will note the source and link to the original content on Mashable. Look though the following information, tons of great links here. …
Social Media Pitfalls – Common Yet Avoidable Mistakes
Another great article on “Social Media” No No’s. I have said this many times and will continue to beat the drum, social media marketing needs a clear defined plan. Willy-nilly social media programs are not the correct way to market. Social media has taken the world by storm. Everyone from college students, to politicians, news media outlets, to business professionals, …
Who Will Win the Facebook and Google War? A Social Media Smackdown.
Ali-Frazier. Yankees-Red Sox. Celtics-Lakers. The sports world has often seen knock-down, drag-out battles between titans. But seldom do massive companies zero in on each other. In the latest salvo of an increasingly nasty war, Facebook hired public relations firm, Burson-Marsteller to try to covertly get journalists and bloggers to write negative articles about Google’s privacy practices relating to its new …
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here’s how to do it. Resource Assessment A custom link marketing campaign begins with an assessment of how your company currently reaches out to customers, industry, …
3 Reasons Social Media is the Next Bubble
Everyone has a very different take on how social media benefits business and how much money or time to invest in their social media presence. I like the direction this article takes, backed with great points. Let me state this very clearly: Social media has produced the most profound changes in communications, news dissemination and social interaction—period. Loic Venance | …
10 Proven Strategies for Greater Likeability on Facebook
I love articles like this one. Any information to get your social media to work better makes it on my RSS feed. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Now more than ever, when …
Why Do Affluent Consumers Connect with Brands on Social Networks?
I find studies like this very interesting, always have. This is a great article for those who are into social media. Motivations differ from general population Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population. The social networks they use …