If you have been reading through the industry information on this some for more than a month, you know how Chris gets on his soap box and tries to hammer home that you can’t do social media without a game plan and “willy-nilly” just won’t do. Another great article from business 2 community about the very same topic.
Social media marketing is one of the more recent additions to SEO. In the last few years it’s grown from an online medium reserved mostly for college kids and early adopters to an integral part of Fortune 500 companies’ marketing strategy. It seems that every business and brand has at least a Facebook page or Twitter handle. More and more professionals are creating LinkedIn profiles for themselves and their businesses. Brick and mortar business are adopting location-based social networking platforms like Foursquare and Gowalla to reward patrons and YouTube has become just as popular for companies to promote their products as it is for posting skateboarding dogs.
The younger generations are typically deemed to be more comfortable with the ever changing and adapting social media landscape, so some companies have opted to put their social media marketing management into the hands of their “Twitern” ( an intern brought in to handle the company’s Twitter account and be the wizard behind the social networking curtain). I think this is a mistake.