For the first time, Facebook overtook Google as the most popular network ID used to sign in to websites to share content It was only a matter of time before it happened. Facebook out performed Google in total usage about a year ago, now with sign-ins. How much longer before Facebook overtakes the #1 internet property? In Q1 2011, Facebook …
ReachLocal and Google Form Global Strategic Partnership
ReachLocal, Chris’s employer continues to demonstrate it’s dominance in the search marketplace. Google and ReachLocal Sign First-of-its-Kind Global AdWords” Agreement to Accelerate the Delivery of Google’s AdWords Advertising Program to Small-and Medium-Sized Businesses Around the World WOODLAND HILLS, Calif.–(BUSINESS WIRE)– ReachLocal , Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a …
Groupon Makes Deal With Ex-Google Exec
Deal-of-the-day coupon service Groupon announced Thursday the hire of former Google executive Margo Georgiadis, saying she would take on the global sales, marketing and operations area of the business. The hiring comes as Groupon and Google vie for advertising dollars, with each company pitching its online marketing services to a wide array of small businesses. “Margo is a strong leader …
Are Consumers Interested in Finding Deals on Social Sites?
Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But …
Travel Industry’s Online Sales Rebound
The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year after a drop in 2009. eMarketer estimates that US online sales of leisure and unmanaged business travel will increase another 8.5% this year to $107.4 billion, up from $99 billion in 2010. …
Increase sales with a deep digital footprint
Business Monday published a great article about the ways to leverage the digital media available to business in an effort to generate maximum return on investment and backs it with some great tips. The Internet is one of the most effective tools you can have in your marketing arsenal. But successful online marketing is contingent on one thing – the …
Facebook looks to cash in on user data
Just as you were thinking, Facebook won’t sell my personal information. Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast. Julee Morrison has been obsessed with Bon Jovi since she was a teenager. So …
Don’t Worry About Google’s Rising Costs And Tighter Margins
This article is more about investment in stock, however I think it should be included on this site because of the general public’s limited view point about Google being the only search engine. Google’s earnings came as a huge blow to the internet giant, as rising costs and falling margins led to an important selloff in the stock driving its …
Help boosting (email) online marketing relevance
This is an Email Marketing article, it seems like more of a back to basics to me. I included it because getting back to the basics is helpful and we often need to get the refresher. We’ve all been beating the “marketing relevance” drum for years, but now it really has come down to “get relevant, or get lost” — …
Subscribers Eager to Open Daily Deal Emails
The daily Deal sites like Groupon, Living Social, Deal on, etc are a big hit! I think I’m going to write an article about the effects that Daily deal sites have on a small business, but it’s a story for another day. Check out the article from eMarketer below. The February 2011 survey found that US adult internet users subscribe …