According to TopSEOs recent release of the SEO firms in the North America, ReachLocal is ranked in the top 10 SEO firms. If you have been reading my blog, or site for any length of time it should be clear to you that ReachLocal is not in the SEO business. With that stated looking at the ReachCast product and the …
Playbook For 2012 SEO
The folks over at Search Engine Land posted a great article about SEO and the changes that are going to be needed in one mans opinion. I thought it was a good read so I added it here. Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in …
New Bing UI spotted by Liveside
The people over at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots about the changes Bing has done recently. Looks like the folks at Bing are back at it again, testing new versions of the UI, while not saying much about them or how (or even when) the changes will roll out more broadly. This latest …
Here’s How People Look at Your Facebook Profile — Literally
Huge Props to Sarah Kessler for the article posted to Linkedin. To have the documentation on how people view a personal profile but even more than that, the advertisements on Facebook lends to the impact paid inclusion on Facebook could provide your business. When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, …
Why webmasters should pay attention to Bing
It’s been two years since Microsoft launched its Bing search engine, but it was only a few weeks ago the “beta” tag was taken off. Now, SEO experts say, you should perhaps pay a little more attention. Although these online marketing gurus say Google is still the main focus, it may be time to take a few seconds and see …
Most Of Your Customers Have Smart Phones. Should You Advertise There?
You know that most all of your customers have a smart phone. As you’re trying to figure out ways to reach new customers and engage potential customers one of the platforms that many businesses are not tapping into is advertising on smart phones. Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, …
Metrics for Social Media ROI
Whether you are an agency or an in-house social media specialist, you are bound to have clients or supervisors barreling down on you for the ROI on social media. The single most common question that is addressed to all social media experts is: How do you determine the ROI of all of your social media efforts? I am going to …
Justice Dept. approves Google’s AdMeld acquisition
The Justice Department on Friday gave the green light to Google’s $400 million acquisition of AdMeld, a major display advertising company. The agency said the deal can proceed without any conditions, because a detailed analysis by antitrust lawyers found there are enough competitors that offer services similar to AdMeld, a company that helps online publishers sell their ads. For the …
5 Online Sales and Marketing Videos for Any Business
With 60% of business executives stating they would rather watch a video than read text (Forbes Insight Study, Dec 2010) online video’s ability to captivate potential clients – turning them in to qualified leads and paying customers – online video, sometimes referred to as web video production, is second to none. Because of this, it has quickly become the marketer’s …
Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search
Being a small business, especially one that is just trying to get started online, can take a lot of investment of both time and money. So many small businesses get involved in AdWords because they know it will bring them traffic. Perhaps they’ve heard of PPC working for others or maybe they received a $100 coupon from Google for AdWords …