With 60% of business executives stating they would rather watch a video than read text (Forbes Insight Study, Dec 2010) online video’s ability to captivate potential clients – turning them in to qualified leads and paying customers – online video, sometimes referred to as web video production, is second to none. Because of this, it has quickly become the marketer’s “must have” advertising, marketing and communications tool for small businesses and corporate giants.
“Video converts at a higher rate than other marketing tools because a video posted on a company’s website, delivers a more engaging and personal message.” says Robert Weiss, President of MultiVision Digital Productions a New York City video production company that specializes in video content marketing. “Due to online video’s unique way of grasping the potential client’s attention and educating them on the people behind the products and services, companies that start using video content marketing will gain a quick competitive advantage and put themselves ahead of their competition.”
Research from Forrester, ComScore, eMarketer, and other top organizations all support how marketing with video can help small to mid-sized companies. These organizations report that online marketing by internet video creates some form of action, moving the prospect deeper into he sales cycle, 52% of the time. Given these impressive stats marketing with web video is one of the best ways to engage and convert casual browsers into leads and paying customers.
Video reaches out, informs and builds trust with your customers quicker, easier and more effectively than any other marketing medium. Most businesses understand the power of video but are unsure where to get started…here are 5 types of easy to create videos to help you get started.
- Product education / demonstration – all companies sell either a product/service and have this information on their website and talk about their products and services everyday! Now do it in front of the camera! You are the expert, show your stuff.
- Post presentation objection handling – record answers to the top three objections your customers have and present them with confidence and conviction that will build trust and more sales.
- Customer testimonial – your customers love you and most likely have relevant stories of your team, product, implementation and service. Find a customer for each product/service you have and start filming!
- Key people behind your sales team – don’t your customers love your technical team and back office staff!!! Give your sales team videos that shows prospects your talented team that will be servicing them post-sale….taking the focus off the “sales person”.
- Thank you overview video – send a video after that important sales meeting to remind the prospect of your firm’s key value propositions and experience.
Just like 10 years ago when your needed a website to be competitive, soon every company will be investing in video. Don’t wait until you have to catch up to your competition…gain a competitive advantage today and get your first series of marketing videos.
Both small business can use online video production on websites and other places on the Internet (such as social networking websites i.e. Twitter, Facebook, LinkedIn) in order to open their doors to a plethora of new potential clients. Smaller businesses need to be sure that every marketing investment produces immediate and direct results.
And larger corporations can use a steady flow of online video marketing with a quality online video production company to create online video marketing content to serve greater marketing and PR benefits. Marketing with online video for larger corporations can support their sales teams with content that differentiates them in all parts of the sales process. Simply put, online marketing with video can become a useful everyday tool in the life of a long sales and marketing processes.