In recent weeks, Facebook has been wrangling with the Federal Trade Commission over whether the social media website is violating users’ privacy by making public too much of their personal information. KIMIHIRO HOSHINO, AFP/Getty Images Facebook CEO Mark Zuckerberg delivers a keynote during Facebook’s developer conference in San Francisco in September. Facebook CEO Mark Zuckerberg delivers a keynote during Facebook’s …
Bing says it has answers to Google
SEARCH engine Bing is ramping up its efforts to compete with Google, with new functions soon to be unveiled and a marketing push due to begin early next year. As Microsoft-owned Bing this week announced it was out of the testing, or beta phase, the company revealed it would soon bring in some of the most successful features from its …
Google Hides Search Referral Data with New SSL Implementation
On October 18th 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning “(not provided)” for some organic traffic. This number increased in the weeks following the launch. Most users used non-SSL Google for their searches. Now, according to Google, “…a web site accessed through organic search results on http://www.google.com …
Will Google Search Replace Domain Names?
The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser and therefore domain names are far less important. They’re absolutely right. Why would you type www.rolex.com when you can simply enter ‘Rolex’ and be there before you blink? But where …
ReachLocal Chosen As Prestigious “Google AdWords Premier SMB Partner”
ReachLocal is one of thirteen marketing firms in the world to have the prestigious honor of becoming one of Google’s AdWords Premier Small & Medium Business Partners. The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. ReachLocal is also the only company to …
Dex actions programs…New Low?
I stumbled across a SERP (Search Engine Results Page) today that has taken the last of the air from the Dex sails. Dex One, or dexknows.com has started claiming local listings on the customers behalf and pointing the local, or places (shown in example below in red) listings at the Dex “digital storefront.” What does this mean? On the surface …
Twitter ad revenue soars 210 percent
Twitter ad revenue will soar 210 percent this year Twitter is expected to grow its advertising revenue at a very healthy clip, though it’s still just a drop in the bucket compared to social networking market leader Facebook. Twitter will bring in $139.5 million in global ad revenues in 2011, according to a new forecast from eMarketer, up 210 percent …
Google’s “Google+ is Google” quote hits the nail on the head
Google+ is growing a lot now that it’s open to the public. It’s worth noting, but there is a much bigger picture in the social media competition conversation than Facebook users vs. Google+ users. Do you use any Google product? If so, you should be counted as a Google+ user. Tell us which Google products you use in the comments. …
Only Optimized Webpages have a chance to be seen within the SERPs
Search engine advertising іѕ a form οf online marketing thаt advertises websites utilizing many different methods thаt work wіth serps аnd thе methods internet customers discover information online. Search engine advertising аnd marketing іѕ usually a very helpful promoting methodology fοr promoting уουr web site аnd іt’s gοοd tο give іt proper consideration аnd totally perceive іt before уου implement …
How Marketers Can Connect with the 3 Mindsets of Search [STUDY]
A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the eyes of searchers is evolving. Understanding …