For the first time, Facebook overtook Google as the most popular network ID used to sign in to websites to share content
It was only a matter of time before it happened. Facebook out performed Google in total usage about a year ago, now with sign-ins. How much longer before Facebook overtakes the #1 internet property?
In Q1 2011, Facebook overtook Google as the most popular social network ID used to sign in to websites to share content.
There are several benefits to social sign-in. For marketers, there is an increase in engagement and more profile data for targeting. For consumers, social sign-in is an easy and simplified process, provides flexibility to choose sign-in preference and verifies a user’s identity.
User management platform Janrain analyzes the preferred networks for social sign-in, and found that in Q1 2011, Facebook was the top social network ID used to sign in to websites to share content, with 35%. This was more than Google at 31%. In Q4 2010, Facebook stood at 27%, while Google was at 38%.
While Twitter only accounts for 7% of social sign-ins on websites, it is used to share 32% of content that users distribute via a social network. This difference is important to note as most consumers are not yet comfortable using Twitter as their main social login, but they do find it useful for content sharing.