Google Buys PostRank for Social Media Analytics

Google acquires PostRank to help cut through the social media noise for users and advertisers. The move is Google’s latest play to challenge Facebook in social software. Google (NASDAQ:GOOG) June 3 said it has purchased PostRank, a startup whose software sifts through social media to disambiguate signal from noise. Financial terms of the deal were not disclosed. ReadWriteWeb, which uses …