Is it a sign of the economic times, or just the new rage in online advertising by retailers? Regardless of the answer to the question, it doesn’t change the fact that online coupons are big business for retailers. This is a great article for any business to read and consider. If you are a business looking at doing online deals, coupons or any other offer please give me a call at 720.427.3707 and I will put you in touch with Mark from my office, that specializes in this service.
88.2 million US adults will redeem an online coupon this year
A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of US consumers.
eMarketer estimates that by the end of 2011, nearly half of US adult internet users, or 88.2 million people, will have redeemed an online coupon or code for use either online or offline in the past year. By 2013, 96.8 million adults will redeem an online coupon.
“Consumer brands are accustomed to promoting their products in stores and in newspaper inserts,” said Jeffrey Grau, eMarketer principal analyst and author of a forthcoming report on online couponing. “But as more shoppers make purchase decisions online before taking a shopping trip, brands are following them onto the internet.”
The growth rate for online coupon users is expected to gradually decline through 2013, as most online consumers predisposed to using digital coupons already do so.