This is one that I’m going to need to watch for market share of browser penetration. Yoono is a plug-in that has been available on Mozilla’s Firefox for years now. This is not a new technology in any way shape or form, I wonder if it will catch on? Source of stats Feel the need to be constantly connected to …
The 100 Top Socially Networked Cities
According to a recent Mashable study released today, Washington DC, Atlanta & Denver are the top cities in the United States for social networking! This is great news to my fellow Marketing Denverites, the opportunity to leverage, or at the very least become an early adopter of social media marketing…Opportunity is knocking. As always if social media is something you …
Facebook has emerged from a privacy scandal to become online advertising’s next great hope.
The human in Social Media is often overlooked. You Are the Ad Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page …
How to Monetize Social Media
Another article that should be near & dear to every social marketers heart…ROI from Social Media. Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building …
2012 presidential candidates ‘friend’ social media
Politics & Big business use it, still doubting it for your small business? Republican Tim Pawlenty disclosed his 2012 presidential aspirations on Facebook. Rival Mitt Romney did it with a tweet. President Barack Obama kicked off his re-election bid with a digital video emailed to the 13 million online backers who helped power his historic campaign in 2008. Welcome to …
Facebook looks to cash in on user data
Just as you were thinking, Facebook won’t sell my personal information. Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast. Julee Morrison has been obsessed with Bon Jovi since she was a teenager. So …
How to Measure Your Facebook Engagement
Are you wondering if your Facebook content is connecting with people? Building a compelling Facebook fan page is one thing. Creating consistent engagement is a whole other skill. In this post, my intent is to bring to light several areas you may be overlooking that are causing your fan page to either plateau or not get off the ground much …
Online Advertising With Blogs
HubSpot this this one out of the park. I think that is a topic that most businesses miss these days. Every one is looking for a direct response that they can measure in some sort of ROI. This talk about the value of being a source of information, and not focusing on the direct sale. This is how social media …
Online Influencers Gain Traction Over Celebrity Endorsements as Trusted Voices
Another great study about the impacts & Influences of social media. According to a new study from BlogHer, Inc., the leading participatory news, entertainment and information network for women online, people are now more influenced by the opinion of a blogger than a celebrity when it comes to learning more about products or making a purchase. The BlogHer 2011 Social …
Why Social Media-Centric Search Won’t Work
PCMag.com published a great article (from one perspective) about putting too much weight on social media, and the unfounded fears that go along with it as they relate to traditional search. There is a buzz in the news about Larry Page’s threat to his employees that they will lose 25 percent of their bonuses if they do not get their …