PPC Ad Rotation Finally – Microsoft adCenter

Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of concern was how adCenter handled PPC ad rotation. There were no options, just a default “optimized” setting that displayed the ad with higher CTR more frequently. Thanks …

Do’s and don’ts for Search Engine Marketing

Not long ago, online marketing was a limited affair and was explored by already successful or adventurous businesses. Likewise, search engine marketing(SEM) was restricted to an elite few. However, things have changed now to a considerable extent and these two marketing mediums are no longer restricted with some few. Search engine marketing, in particular, has seen triple-digit growth by gaining …

Adding online marketing to your business plan

These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …

Create a Robust Landing Page Testing Strategy

Search Engine Land has published a great article that I have been preaching for years.  Often times it’s not the SEO or SEM that isn’t working…it’s your landing page. Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly …

Orthodontic Marketing

Orthodontics was the first recognized specialty field within dentistry. Orthodontists are dental specialists in the diagnosis, prevention, and treatment of orthodontic problems who have completed a minimum of two academic years of study in an accredited orthodontic residency program. Only those dentists who have completed this training may call themselves “orthodontists,” and only orthodontists may be members of the American …