PPC Ad Rotation Finally – Microsoft adCenter

Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of concern was how adCenter handled PPC ad rotation. There were no options, just a default “optimized” setting that displayed the ad with higher CTR more frequently. Thanks …

3 Common PPC Ad Copy Flops

For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it. Ad #1 In this ad, I wouldn’t have focused on …

Adding online marketing to your business plan

These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …

Pay-Per-Click Advertising Becoming More Important?

Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …

PPC Search Engine Advertising

The most affordable promoting accessible nowadays is PPC, shell out per click on, and search engine advertising. As a flourishing organization PPC search engine advertising was anticipated to $eight billion in revenue by 2008. The complete concept guiding PPC search engine advertising is producing sales opportunities. When carried out proficiently creating leads aids buyers in locating the specific site that …