Should You Put Mobile in Your Marketing Mix?

This is a great article about the usage of mobile media in your marketing plan.  If you are a new business, or have been in business for decades, the next marketing meeting needs to have the mobile topic addressed. Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might …

Ecommerce Sales on Track for Healthy Growth – eMarketer

The shift began years ago, and all data points to trends continuing…online sales continue to outperform total retail. In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009. In 2011, online sales will reach $188 billion, although growth will moderate to 13.7%, resuming a prerecession trend of slower …