What makes a good copywriter?

  I started taking drum lessons in seventh grade.  We were taught “rudiments” which are like scales for other instruments.  Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation.  I didn’t realize I needed a different perspective, one with rhythm and passion.   A friend who was a jazz musician …

Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Social Ads Spur Big Engagement Opportunities

Social Media again makes it’s mark in the world of advertising, with social sites being America’s number one online activity, no wonder social site marketing works so well.  Another great article from eMarketer Social activity ads outperform banners and rich media As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost …