True localized programmatic advertising.
The data makes all the difference.
We use unstructured data…Do you?
Have you ever noticed how hard it is for other programmatic platforms to deliver true transparency?
Most programmatic platforms deliver oblique, pre-packaged audience segments in the same way you have to buy the entire newspaper when all you want is the sports section. Imagine a buy that truly allows you to be specific with your target audience.
People can be put into nontransparent audience segments based on an outlier like buying a baby gift and are forever in the “New Moms” segment. Where the data originates, the components of packaging, and how you buy it often are the difference between success and failure of your campaign. We use location, contextual content, keywords searched, browsing behavior, and more to create an audience and then optimize with the same granular controls so you get a far more refined target.
The game plan is often a blend of options, we will help you make great choices.
is expected to reach
Done right, Programmatic is extremely efficient and unparalleled in its ability to pair rich audience data with ad inventory and targeting.
It’s time to step away from the noise of bundled audience segments.
Target users by device such as desktop, tablet, and mobile
Target by operating system such as iOS, Android, or Windows
elect browsers by type such as Chrome, Safari or Firefox, etc
Target by geography as tight as a five mile radius, by DMA, state, or country
Target by variable recency from instant to 30 days
Intent-Based Search Data
Build targeted keyword lists just like performance search marketing
Target users based on the category of contextual content on the page they are viewing or specific keywords in context
Target users based on past browsing behaviors such as domains visited
Your CRM Data
Bring any of your first-party data elements you own