It’s always amazing how traditional (yellow pages or newspaper) media will tell you that usage is still strong and people are still using their products. Business are wise to usage and their advertising spend reflects the undeniable reality.
Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined advertising revenues of Australia’s tope 160 magazines.
Market analyst Frost & Sullivan has released figures showing that the online classified market grew 22 per cent in 2010 to a total value of $617 million. The Nielsen Company meanwhile claims that in 2010 the value of online display advertising in Australia was $511 million.
According to Nielsen while metropolitan TV advertising, at $3.9 billion, is still advertising’s juggernaut, online is making a steady rise through the ranks. Online display advertising has already outstripped outdoor advertising (posters, billboards etc.) and is twice the size of the direct mail advertising spend.