- Online Marketing
Television Advertising has 2 basic types, Network & Cable. Network TV are stations that are broadcast over the air and don’t require a cable subscription to watch. Cable TV is subscription based for the user, it offers a much broader selection of channels in the lineup. Cable TV does offer the network stations in it’s lineup, but when we start talking about Cable television the market becomes more fragmented and the advertising buys can be more difficult to acquire because of nation television buyers.
Television advertising is a creative media, sometime referred to as intrusive advertising. Television advertising is sold in CPM, (Cost per Mil/thousand) what this means is that $30 CPM means you pay $30 for 1000 people to hear your message. Television is designed to convey a message, or special, but is generally considered NON-ACTIVE engagement.
Television does a good job with branding, but ultimately other forms of advertising are normally used for point of sale transactions. Allowing television to deliver the message about some deal your business is offering to create interest in the brand, special, or product is a good start of getting the customer in to the buying funnel, but backing it up with the ability to be found in a directional format, like internet, allows the ability for business to capture the customer when they are ready to buy.