- Online Marketing
The Internet moves fast, but our patent-pending technology never misses a beat. And with hundreds of thousands of successful campaigns to our name, we – and our clients – know it works. Campaigns are constantly and automatically optimized to squeeze the most out of each ad dollar. Want proof? Our detailed campaign reports let you see for yourself, all displayed in easy-to-read graphs and charts.
Simple. Subtle. Effective. Reverse Proxy is what enables us to track all activity generated from your ad without ever needing to contact your webmaster. Anytime someone visits your website through a ReachLocal ad, we pull your existing URL through our servers so your pages look and feel the same, but with added, undetectable enhancements that let us track calls, page views, web forms, emails and more. Campaigns go live faster, website conversion gets a boost – and you don’t have to lift a finger.
Continuous. Analytic. Thrifty. Our campaign management team leverages proprietary technology that learns over time which keywords and sites drive the best performance for your campaign. Then, this technology automatically shifts more of your ad dollars twice daily toward those elements. We call it conversion-based optimization. Our clients call it “magic.”
Adaptive. Intelligent. Automatic. As users interact with your display ad, our technology keeps a close eye on the sites that result in higher conversion rates. Then it automatically allocates your budget by steering ad dollars towards the sites that are most cost-effective in bringing people to your business. The result? Each ad dollar goes further and your campaign just keeps getting better.
Targeted. Advanced. Impactful. In a nutshell, Remarketing is a marketing tactic that works by showing your display ad to potential consumers who have previously visited your site through any of your ReachLocal ads. By targeting users who have already expressed interest by visiting your site, Remarketing reinforces your brand wherever they are online. Then Remarketing can bring potential customers back to your site which enhances your search engine marketing investment and moves the consumer closer to a sale.
Granular. Detailed. Thorough. We track all campaign activity and deliver data in detailed reports so you can evaluate true ROI at a glance with interactive graphs and charts. And because they’re available 24/7, you get the metrics you need whenever you want them. Take a look at our easy-to-read format with our sample reports (view sample reports: ReachDisplay™, ReachSearch™, TotalTrack®.)
Revealing. Illuminating. Constructive. Our unique Call Recording feature lets you listen to the full duration of each call generated by your ReachLocal campaign. You and your Internet Marketing Consultant can log on, listen and rate calls, or find a specialist at the ReachLocal Xchange who can help you discover new ways to boost training – and conversion. We’ll even keep recordings online up to 90 days so you can match them with caller details and deliver the best customer service possible.