(Reuters) – The U.S. Department of Homeland Security’s command center routinely monitors dozens of popular websites, including Facebook, Twitter, Hulu, WikiLeaks and news and gossip sites including the Huffington Post and Drudge Report, according to a government document. A “privacy compliance review” issued by DHS last November says that since at least June 2010, its national operations center has been …
Social Media & 4 Trends in Social Business
Forbes posted another great article on Social Media Trends. I thought it was a must read for business looking at embracing social media in their advertising programs this year. 2012 is primed to be the year of social. In particular we can anticipate a blitz of publicity around social business. But social media too still has room to surprise. Talking …
How Restaurants Are Using Social Media to Their Advantage
Many restaurants are using social media to enhance an age-old marketing technique: Making customers and their experiences the face of their brand. Let’s YO Yogurt, which launched its first franchise location in Marlboro, N.J., and has about 30 more units sold and preparing to open in New Jersey, New York and Florida, is using social media as a main driver …
When Will Social Media Measurement Mature?
Emareketer released this article on the heals of StrongMail’s, (attached to the bottom of this post) findings yesterday. It seams as if companies are ignoring the gut feeling about Social Media paying off, and investing in it anyway, latest studies show that business still don’t feel like Social Media is effective but other studies show that they are still going …
Best Local SEO Company (ies) – December 2011
According to TopSEOs recent release of the SEO firms in the North America, ReachLocal is ranked in the top 10 SEO firms. If you have been reading my blog, or site for any length of time it should be clear to you that ReachLocal is not in the SEO business. With that stated looking at the ReachCast product and the …
Here’s How People Look at Your Facebook Profile — Literally
Huge Props to Sarah Kessler for the article posted to Linkedin. To have the documentation on how people view a personal profile but even more than that, the advertisements on Facebook lends to the impact paid inclusion on Facebook could provide your business. When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, …
Metrics for Social Media ROI
Whether you are an agency or an in-house social media specialist, you are bound to have clients or supervisors barreling down on you for the ROI on social media. The single most common question that is addressed to all social media experts is: How do you determine the ROI of all of your social media efforts? I am going to …
Facebook tracking is under scrutiny
In recent weeks, Facebook has been wrangling with the Federal Trade Commission over whether the social media website is violating users’ privacy by making public too much of their personal information. KIMIHIRO HOSHINO, AFP/Getty Images Facebook CEO Mark Zuckerberg delivers a keynote during Facebook’s developer conference in San Francisco in September. Facebook CEO Mark Zuckerberg delivers a keynote during Facebook’s …
Twitter ad revenue soars 210 percent
Twitter ad revenue will soar 210 percent this year Twitter is expected to grow its advertising revenue at a very healthy clip, though it’s still just a drop in the bucket compared to social networking market leader Facebook. Twitter will bring in $139.5 million in global ad revenues in 2011, according to a new forecast from eMarketer, up 210 percent …
Google’s “Google+ is Google” quote hits the nail on the head
Google+ is growing a lot now that it’s open to the public. It’s worth noting, but there is a much bigger picture in the social media competition conversation than Facebook users vs. Google+ users. Do you use any Google product? If so, you should be counted as a Google+ user. Tell us which Google products you use in the comments. …