It happens all the time… your website finally secures a starring role on the first page of a Google SERP. And then… KAPOW! Google “slaps” your website, sending it into virtual purgatory (SERP page 1,398,530 or beyond) — effectively flushing your web-based income down the toilet. Google’s infamous slaps strike without warning, penalizing websites that somehow offend their never fully …
Facebook Starts A New Search Engine?
Facebook is working on a revamped search engine that users may prefer over Google. ZoomFacebook already has a search engine. It’s that white search field at the top of the site most of us typically use to find other members. Yet it’s seemingly capable of searching for basically anything thanks to Microsoft’s Bing, producing results within the Facebook blue-and-white environment. …
Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search
Great article from Searchengineland.com about making sure you have complete coverage on any given SERP. When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if …
Is Apple Is About To Launch A New Global Search Engine?
Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine — but for that message, a teaser alone just wasn’t credible. But when I added the word “Apple” to the headline, it completely changed its dynamics — just like …
Microsoft, AOL, Yahoo join forces against Google Ads
Microsoft, AOL and Yahoo have all pledged to fight the dominance of Google’s pay per click (PPC) advertising services in a venture of their own. According to IT Pro Portal, the three have collaborated on a shared ad platform that allows advertisers to place ads on the sites of all three companies with a single buy option. While advertisers can …
The new Search Plus Your World
This week Google started rolling outGoogle Search Plus Your World, which — besides being the worst case of bad branding in a long time — will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why. The idea behind Google Search Plus Your World (let’s call it +World, shall we?) is good. Personalized …
Link Building Has Fundamentally changed
This past weekend, I had a friend call call me to talk about his latest SEO scheme. It was this topic specifically, he had paid five dollars for a back link program from .edu domains. I had advised him that paying for back links from a website that had nothing to do with his business wouldn’t benefit him very much …
Adding online marketing to your business plan
These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …
Google+ Pages Begin Showing Up in Primary SERPs
If you haven’t discovered the plus one button as of yet…you are missing out. Being able to have your favorite sites in the top of the search results (if it applies), and if your a business owner…Another great way of showing up high on SERPs. In a move that could raise some charges of anti-competitive behavior, Googlehas begun integrating Google+ …
Search & Mobile Marketing Trends: SEO Apocalypse 2012
This has been a year where search marketing truly matured. Mobile became one of the largest growth components, with its share of the overall search market now reaching 20 percent. Looking ahead, expect 2012 to be the year when we push further into the Mobile Semantic Web 3.0, which presents opportunities that will drastically change SEO as we know it. …