Search Engine Land has published a great article that I have been preaching for years. Often times it’s not the SEO or SEM that isn’t working…it’s your landing page. Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly …
PPC Search Engine Advertising
The most affordable promoting accessible nowadays is PPC, shell out per click on, and search engine advertising. As a flourishing organization PPC search engine advertising was anticipated to $eight billion in revenue by 2008. The complete concept guiding PPC search engine advertising is producing sales opportunities. When carried out proficiently creating leads aids buyers in locating the specific site that …
The Web is 20 years old: What next?
Twenty years ago, a British computer scientist, Tim Berners-Lee, posted a short summary of a project on the alt.hypertext newsgroup, and also designed a crude website (http://info.cern.ch/hypertext/WWW/TheProject.html), with a few hyperlinks and some text to describe a project he christened the ‘world wide web’, or W3. “I wrote the programme using a NeXT (a Steve Jobs company) computer…there were all …
Identifying target audience ‘is vital for online marketing’
Ecommerce firms looking to develop their online marketing strategy could benefit from recent advice from an industry expert. According to Mike Seddon, founder of KKSmarts.com, it is vital for businesses to identify their target audience in order to reap the benefits provided by the internet. By doing so, companies are able to establish a method of promotion by assessing the …
Google to ramp up YouTube ad-friendly content
Google Australia plans to add more original content to its video website YouTube in a bid to appeal to marketers’ rising interest in online video advertisements. According to Nick Leeder, managing director of Google Australia and New Zealand, the company has built a solid stable of marquee advertisers for YouTube over the past year. “To get more revenue, YouTube needs …
Is Google Playing Fair With Its Search Results?
Google draws over 1 billion visits to its websites each month, making it the world’s largest Web property. But what it might do with that market share has helped Google become federal regulators’ target in a massive antitrust investigation. It is not illegal for a company to have a monopoly — what experts say is illegal is how a company …
Twitter announces its new search engine and photo sharing
Starting today, Twitter has completely revamped its search, delivering more relevant Tweets when you search for something or click on a trending topic, and showing you related photos and videos. Its “relevance” search feature is a serious move towards Google’s territory, adding greater weight to its big announcement yesterday that Twitter acquired AdGrok, putting it firmly into place as a relevance …
SEO: Beware of the dark side
In my job I talk with many companies that “Have an SEO guy.” I always talk with them about the great sides of SEO and we on occasion talk about the down sides. Anyone that knows me, knows that I am a big advocate of SEO and SEM together provide a great mix. In fact I talk to alot of …
Google to Charge for Directions Location Extension
I suppose I need to take my hat off to Google once again. Don’t get me wrong, I love capitalism, but Google has got the market cornered in so many ways. We, as people, love things for free. Once something has been given away for so long that it becomes a part of our daily life and then a small …
Don’t Fall for the Guaranteed Google Results Pitch
I enjoy articles like this because, so many customers fall for this pitch, and they are normally some of the hardest clients to get on board. Over coming the “victim of a scorched earth” syndrome is very difficult. I think that the more you can educate yourself before making a purchase like this, gives the customer the power to not …