- Online Marketing
You have one chance (or 7 seconds) to capture that visitors attention, here are some great tips on how to approve you website landing page, lower your bounce rate, & convert more customers.
Visitors spend less than 10 seconds deciding if your home/landing page is what they are looking for, make sure they see your business name, products/services offered and a value proposition as soon as they arrive. Your landing page should deliver the same message that brought the customer to your site to begin with. Organically speaking, Google takes care of the last part for you, but with SEM or PPC the message & landing page are completely in your control.
Call to Action:
Your call to action should be one of the first things your visitor sees, along with your contact points. I personally feel it is a must to have your phone number, email address, and location (if you have a location based business) as well as a contact form. People often use the internet in the very same way they used the yellow pages years ago. Don’t make it hard to contact you, don’t make them have to click to find your phone number.
Photos and Videos:
Using photos showing your staff, office, or products or services provide a personal look and feel. Video is quickly becoming popular because most people landing on your site skim the information more than reading, a video speaks to a customer and allows you to engage them.
Products or Services:
Prominently showcase the main product or service you want your visitor to know about, this allows them to quickly identify that your business can solve their need/issue or carries the product they are looking for. Don’t be afraid to group your offering by categories. Business that offer a large selection of products or services will see great benefit of using concise images to identify the categories available.
Location or Service Area:
Convenience is a major influence for consumers looking for a business, this is why it’s very important to
clearly display your location(s) or areas served. You may also consider using the Google map tool on your website so customers can find you. The link to the Google map tool is available by clicking here.
Just click the link above, enter your address, click search, then use the link button to get the code for your site!
Unique Selling Points:
Tell your visitors why you are the right choice to answer their need. Explain what sets your business apart from the competition, what specialties you offer, and what makes your products and services valuable to a potential customer.
With the new Google algorithm (Caffeine), the engine is looking for fresh new user generated content (UGC) for page ranking on Search engine results page (SERP), content such as your latest news, current offers, and product descriptions are not only appealing to new and returning visitors, but also make for wonderful SERP food.
Lastly, Simple Design:
Present a clean layout with your most important information above the fold (the lowest point on the screen that you can see without scrolling). Use the theme & visual elements from your other media to improve consistency. Keep the navigation in an easy to use format, fonts in a readable size, & watch the background conflict with the text.
Get A Free Website Analysis:
If you would like a free personalized website analysis on your current site, please contact Chris Kligora directly at 720.427.3707 or feel free to use the contact form on the right side of this page.