Have you jumped on the social media bandwagon? If so, then listen up!
The omnipresence of social media is undisputed. That it is the marketing tool for small business owners and entrepreneurs is also undisputed, given that those who are using social media are primarily engaging in social media through company pages (75 percent) and status updates (69 percent) on platforms such as LinkedIn, Facebook, Twitter.
You’ve heard about what social media can do for you, and maybe even seen some of your peers gain from it but need more statistics and proven case studies to understand that the social media mantra will provide benefit to your business and is not a passing trend.
Blogging is Social Media too!
Social media is very simply networking with people (potential customers) by the technique of blogging. Small businesses can easily adopt this method of corporate blogging to grow their businesses.
Says a media consultant-“I was recently hired by a company as a marketing associate and my job is centered around social media. I spend my days creating brand awareness by twittering, blogging, and searching. I agree that it is worth small business owner’s time, but it is also worth large business owner’s time! Social media marketing has proved to be successful and it is free or close to it. Every company, big or small, should be investing their time.”
The Social Media Small Business Model
If you are looking to use a social media such as Twitter to explode your business online, then as a small business owner you will have to rethink your marketing parlance. The theoretical and conventional dictates of marketing outline the four Ps: product creation, pricing, market placing and promoting for optimized returns.
PLANETwebfoot, a social networking software company, said that “Our business has found social media to be tremendously helpful in terms of drumming up business and connecting with current and potential customers. You are right Facebook, Twitter and LinkedIn can be very useful, but the use of niche social networking sites can also be incredibly useful.”