The way consumers purchase goods and services has changed.
Technology has changed the way we research
In the past education was conducted at the store or through other forms of research. Today we have the entire internet in the palms of our had at any given time. Today consumers conduct their research before stepping in a store for the simple reason of being able to make an informed decision.
Social media has changed the way we communicate
Traditional verbal communication has become a secondary form because of social media sites and other social apps. Look around a restaurant and you’ll be hard-pressed to find people who don’t have their heads down using their cell phones to text, Tweet, or update their Facebook statuses—all while sharing a meal with others at their table.
Review sites have changed the way we vet companies
Review sights across the internet allow for on-demand corporate vetting. Websites like Yelp, Google my business and other review websites play more of a role in the purchase process of virtually every product and service we consume today.
E commerce & pricing apps have changed the way we price shop
The ecommerce piece of retail today is significant and a huge growth engine, the total impact of digital on the retail enterprise today extends into the majority of retail sales. This impact is being felt by a significant amount of retail stores.
Lets use Google’s research to refine the process a bit more
Understanding how consumer
“Micro-Moments”
impact your business
Understanding how the
Zero Moment of Truth
impacts your business
Our Process
Full discovery of your business
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01
Understanding the internal sales process from the standpoint of the customer buying from your business is the foundation of our process
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02
We build onto the foundation with the understanding of your current marketing efforts and the respective impacts of each of those efforts in relation to ROI
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03
We then add to our process by understanding your one, three, and five year business growth plan. We always start everything we do with the end goal in mind.
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04
Finally it’s important that we understand transactional or lifetime customer value to your business, margins, and financial profit centers.
Deep industry research
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01
With access to more than a decade’s worth of full funnel consumer buying data on over two million campaign cycles of digital advertising, we data mine
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02
We use external sources to provide additional buying cycle insights. Google and other companies provide us with tons of market data, trends information, and so much more
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03
We do a complete analysis of your current digital assets including: your website, display creative, whitepaper, e-books, squeeze pages, etc.
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04
We look at your competitors and their respective go-to-market digital strategies. We read the reviews, and we complie the data
Data driven recommendations
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01
Like a science project, we take the data from our partner meeting and the market research to formulate initial consumer buying cycles.
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02
Often times we bring in a traditional media buyer to get audience demographics, schedules and pricing information for terrestrial radio and television. Even though we are not a buyer of analog, we have to consider pricing for full funnel
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03
Our data is reviewed by a secondary reviewer and a conversation is had, often times internal focus group style.
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04
We present our data findings to our partner with recommendations for a full funnel marketing strategy
