A federal judge has rejected an attempt to block Seattle’s new yellow pages opt-out program, after the city passed one of the toughest laws in the country targeting yellow pages, and phone book companies fought back. Seattle unveiled its opt-out registry last week. The same day, Dex One – the city’s largest yellow pages distributor – filed a second motion to …
Canceled Seattle phone books rises to 105,000
This editorial is very helpful if you are using yellow pages advertising in your marketing media mix. I posted the original article a few weeks ago when the law passed. I believe that this is going to be a trend that spread across the country. A Seattle City Council briefing Tuesday on Seattle’s new yellow-pages opt-out program showed that the …