This is a great article from eMarketer on getting the most traction out of your social media. Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media. …
Social Media Shifts As Reliable Sources Changed Consumer Behavior
The Annual Report 2011 released by GlobalWebIndex shows a shift in the use of social media which now shapes consumer trends. The use of social media is not just limited to getting connected with people but it has also become a vital medium to introduce products and share your interests among friends and contacts. Improving site contents and utilizing social …
Survey says social media marketing boosts exposure, traffic and search
Ninety percent of marketers say that social media is important to their businesses, according to the 2011 Social Media Marketing Industry Report presented by Social Media Examiner. The survey asked more than 3,000 marketers about how social media has enhanced their internet marketing efforts, and the results speak to the overall rise of the channel. The leading benefit of social …
How Not To Get Sued For Using Facebook And Twitter At Work
With social media becoming the topic of many business based on “Time Wasting” or losses in production, this is a must read from Business Insider. It’s almost impossible for a business to not be involved in social media. In 2010, Facebook surpassed Google in terms of web metrics with over 700 million users as of last month. Twitter and LinkedIn …
How can Social Media Optimization help my business?
Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia. Simple enough? So what does that actually mean for my business? The implementation or use of …
Search and Social Together Aid Online Shoppers
Still doubting the benefits of “Social Media?” This might just help persuade you. Another great article from emarketer. Online buyers rely on a healthy mix of search and social media throughout the purchasing process Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process …