Another great article on “Social Media” No No’s. I have said this many times and will continue to beat the drum, social media marketing needs a clear defined plan. Willy-nilly social media programs are not the correct way to market. Social media has taken the world by storm. Everyone from college students, to politicians, news media outlets, to business professionals, …
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here’s how to do it. Resource Assessment A custom link marketing campaign begins with an assessment of how your company currently reaches out to customers, industry, …
Facebook claims more than 31% of the display ad market
The social network had 233.9 billion more impressions than the next largest display ad publisher. Of the more than 1.11 trillion online display ads U.S. Internet users viewed in the first quarter, nearly one in three, or 31.2%, were delivered on Facebook, according to web measurement firm comScore Inc. The leading social network led all web sites that displayed ads …
3 Reasons Social Media is the Next Bubble
Everyone has a very different take on how social media benefits business and how much money or time to invest in their social media presence. I like the direction this article takes, backed with great points. Let me state this very clearly: Social media has produced the most profound changes in communications, news dissemination and social interaction—period. Loic Venance | …
10 Proven Strategies for Greater Likeability on Facebook
I love articles like this one. Any information to get your social media to work better makes it on my RSS feed. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online? Now more than ever, when …
Social media advertising to quadruple
Another great post about the need to ride the wave on this one and not be stuck playing catchup. I’m not sure that I agree with how they broke it down. My opinion only, Display advertising on a social media site does not count as social media. I look at this form of advertising as targeted display or behavioral. Social …
Social media helps restaurant get off ground
For all you social media nay-sayers, here is a great testimonial about how a local Scottsdale AZ restaurant has succeed with social media. When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to hire someone to manage the business’ social-media aspect. Nearly 14 months after the doors opened last March, …
14 Best Practices for Long-Term Social Media Success
I thought this was a good article with some very good suggestions and thought it fitting. As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Today, a …
Social media have rewritten political rules
At age 67, Eugene Kelleher remembers the day when “friends” were people you hung around with and “likes” were, well, things you liked. As recently as a year ago, the retired teacher had never heard the term “Facebook.” He had a computer, but used it mostly for word processing and e-mail. That changed this year, when Kelleher decided to run …