Are You Effectively Using Social Media for Business?

The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …

Social Media Pitfalls – Common Yet Avoidable Mistakes

Another great article on “Social Media” No No’s.  I have said this many times and will continue to beat the drum, social media marketing needs a clear defined plan.  Willy-nilly social media programs are not the correct way to market. Social media has taken the world by storm.  Everyone from college students, to politicians, news media outlets, to business professionals, …