Advertisers Will More Than Double Mobile Paid-Search Budgets in 2012; Mobile Ad Revenue for Google Growing 4 to 8 Times Faster Than Desktop Revenue. (Marketwire) — 03/26/12 — The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention. According to a report released …
As Expected, Curious Consumers Begin Scanning QR Codes.
A new article from eMarketer about QR codes and their slow but continuous integration into marketing programs. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, awareness of them …
Tablet and smartphone paid search clicks ‘double’
Another great article on the effects that technology on online marketing. The number of paid search clicks being made by tablet and smartphone users has soared over the last six months, new figures show. Mobile and tablet users accounted for ten per cent of all US search ad clicks in the fourth quarter of last year, representing a doubling in …