Is SEO DOA as a core marketing strategy?

(Reuters) – Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an outdated strategy. “If search engine isn’t what gets you up to the top of the list, what is?” said Springer, who …

Google’s Panda update has changed SEO again

Searchengine land posted a great article for all you SEO peeps. I hear this question, in various forms, quite often these days: “What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?” (Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.) It All Started With Caffeine “Caffeine lets us index web pages on …