Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Online search campaigns can’t be measured in clicks.

I read an article today about the 10 biggest lies in online advertising, and the wheels started turning in my head about customer perception of search engine marketing campaigns.  So many companies today sell “buckets of clicks” and are somehow able to hang their hat on it, “We got you 700 clicks to your website!”   The truth is; it doesn’t …

To Boost Organic Clickthrough Rate, Look to Paid Search CPC

Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a common goal: top placements on page 1 of search engine results. Unlike paid search, which lets advertisers simply buy top position, search engine optimization (SEO) earns marketers premium page rank through careful website optimization on select …