Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Pay-Per-Click Advertising Becoming More Important?

Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …

Panda Cleanup Hunting Down Duplicate Content.

Website publishers have had about three months to react to Google’s “Panda” algorithm update, which primarily targeted “content farms,” sites that the Web search giant has long aimed to squash from its results because it views their information as basically identical to that found on other sites, or just too sparse to be useful. Google claimed that Panda, at least …

Orthodontic Marketing

Orthodontics was the first recognized specialty field within dentistry. Orthodontists are dental specialists in the diagnosis, prevention, and treatment of orthodontic problems who have completed a minimum of two academic years of study in an accredited orthodontic residency program. Only those dentists who have completed this training may call themselves “orthodontists,” and only orthodontists may be members of the American …

Online search campaigns can’t be measured in clicks.

I read an article today about the 10 biggest lies in online advertising, and the wheels started turning in my head about customer perception of search engine marketing campaigns.  So many companies today sell “buckets of clicks” and are somehow able to hang their hat on it, “We got you 700 clicks to your website!”   The truth is; it doesn’t …

PPC Advertising Beyond Paid Search

This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of.  Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …