Google Buys PostRank for Social Media Analytics

Google acquires PostRank to help cut through the social media noise for users and advertisers. The move is Google’s latest play to challenge Facebook in social software. Google (NASDAQ:GOOG) June 3 said it has purchased PostRank, a startup whose software sifts through social media to disambiguate signal from noise. Financial terms of the deal were not disclosed. ReadWriteWeb, which uses …

Strategies to build content interaction on social networks

Strategies to build content interaction on social networks Yesterday PostRank released the results of research they performed on the frequency with which press releases that originate on commercial newswire web sites are shared in social networks.  PostRank found press releases on PR Newswire’s web site were shared much more frequently than content posted to our competitors’ sites. The study counted …