Pay-Per-Click Advertising Becoming More Important?

Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …

PPC Advertising Beyond Paid Search

This is a great article that shows how many companies have jumped on the social media bandwagon…Sort of.  Pay per click has worked so well for search engines & advertisers alike, why not leverage it in social sites. Marketers turn to social media for PPC advertising Marketers reflexively think of search engine-based advertising when thinking of pay-per-click (PPC) advertising, which …